DCPI is the business segment of The Walt Disney Company that brings stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises four main lines of business: Licensing, Retail, Games and Apps, and Content. The combined segment is home to world-class teams of app and game developers, licensing and retail experts, a leading retail business (Disney store), artists and storytellers, and technologists who inspire imaginations around the world.



The Licensing business is aligned around five strategic brand priorities: Disney Media, Classics & Entertainment, Disney & Pixar Animation, Disney Princess, Frozen & Tinker Bell, Lucasfilm and Marvel.

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Disney Retail encompasses Disney store Worldwide – which operates more than 200 stores and related ecommerce sites in North America, Europe and Asia – and Integrated Retail, which consolidates all North America retail channels into one seamless, integrated team across The Walt Disney Company.

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three young boys playing with touchscreen tablet
Games & Interactive Experiences

The Disney Games & Interactive Experiences business is comprised of internally developed, licensed and co-developed mobile products, as well as licensed console video games. These leading, world-class experiences draw upon the most beloved stories and characters from Disney, Pixar, Marvel and Star Wars to create high-quality interactive game experiences, across mobile and console platforms, for fans of all ages.

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Father and daughter enjoying at home.
Publishing and Digital Media

DCPI’s Publishing and Digital Media business unit includes Disney Publishing Worldwide and an extensive digital media network that spans mobile, video, influencers, short-form content, and micro-content. The business is focused on drawing a new generation into Disney stories and building original content IP and brands, while attracting engaged audiences across publishing and social platforms.

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At Disney Consumer Products and Interactive Media, being a good corporate citizen also includes:

  • Focusing on the environmental stewardship of our products in collaboration with our top licensees through programs like The SmartPackaging Initiative
  • Promoting healthier lifestyles through Disney’s Healthy Living Commitment
  • Creating impactful cause marketing initiatives and content that inspire kids and families to join us in creating a brighter tomorrow
  • Reaching out to community organizations with product donations


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