New, fully-upgraded Club Penguin experience ushers in the next chapter for the popular virtual world for kids
GLENDALE, Calif., March 30, 2017 – Disney today is launching an all-new Club Penguin experience, Club Penguin Island, for mobile devices. The new app features an updated, modern take on Club Penguin, which has been a leading online kids entertainment destination for the past 11 years. Developed especially for mobile, Club Penguin Island brings together many of the best elements from the legacy Club Penguin product with new design and features.
“Club Penguin has been a favorite online destination for millions of kids for more than a decade, and Club Penguin Island was designed for the next generation of players who have grown up on mobile devices,” said Kyle Laughlin, SVP, Disney Consumer Products and Interactive Media, Apps and Games. “The new experience offers players the fun and social elements we know kids love, while maintaining the safety features parents have come to trust.”
Club Penguin Island is a subscription-based app that provides fans with engaging and immersive gameplay, and opportunities for self-expression, staying true to the core gameplay pillars found in Club Penguin. Players can join a thriving community, embark on island quests, earn special rewards, and take on daily challenges to level up their penguins.
In addition, Club Penguin Island maintains a strong commitment to providing a secure environment for kids, with a new safety moderation system that includes a chat filter. The updated chat function features unique emojis and 3D animations, and personal expression is easier than ever with a fashion-forward penguin customization system. Players will also have access to familiar reporting tools, which lets them self-moderate the community.
There will be no shortage of things to do on the island – be it hitting the stage, diving for gems or sharing stinky cheese with friends. Club Penguin Island is available now for free download, with an option to purchase a $4.99 monthly recurring membership subscription, starting today on the Apple App Store and Google Play. Users can try Club Penguin Island with a seven-day free trial. The launch trailer can be viewed below and assets can be downloaded from our press site.
About Club Penguin
Club Penguin, the award-winning, subscription-based virtual world for kids, that has been available for more than a decade, has now been re-imagined for a new generation of players with the release of Club Penguin Island for mobile devices. Club Penguin Island stays true to the legacy product’s key pillars and introduces a 3D design and new product features. The Club Penguin Island team, with headquarters in Kelowna, British Columbia, Canada, is fully committed to cultivating an inclusive community, encouraging self-expression and inspiring imaginative play. Club Penguin Island can be played in English, Portuguese, French and Spanish.
About Disney Consumer Products and Interactive Media
Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our Company’s stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises two main lines of business: Disney Consumer Products (DCP), and Disney Interactive (DI). The combined segment is home to world class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations around the world.
Sunny Ing Antonio
Disney Consumer Products and Interactive Media