KELLI FITZPATRICK, COMMUNICATIONS
Disney Interactive Citizenship teams up with PACER’s National Bullying Prevention Center and other partners to share resources – and cookies!
The Grand Central Campus in Glendale was suddenly looking very orange on Wednesday, October 21, as hundreds of employees donned electric orange t-shirts and congregated in the courtyard. Their colors were in honor of Unity Day, a nationwide initiative to raise awareness about bullying prevention efforts.
Disney Interactive Citizenship partnered with the Disney Guest Experience team, PACER’s National Bullying Prevention Center and Me To We to share resources and spark conversations about bullying prevention.
“This event brings everybody together to build a community,” said PACER Advisory Board Member Erin Barlow. “We are family-oriented, and we’re here to meet a new group of people we can help!”
The goal of Unity Day is to send a message of support in a community united for kindness, acceptance and inclusion. To empower this goal, the Disney Interactive community visited partners’ tables and learned about their ongoing bullying prevention efforts.
Employees also took advantage of a fun photo opportunity (orange props included), wrote positive messages on a large Unity Day banner and enjoyed complimentary cookies while getting informed.
“We hope everyone has fun and brings awareness to our cause,” Barlow said of the Unity Day efforts. “Bullying isn’t limited to just kids, and it’s important to build self-confidence no matter your age.”
Me To We spoke to employees about its speaking tour and student workshop with Disney Club Penguin. PACER team members discussed their extensive digital resources for parents and families, which have been accessed in 195 countries and include guides to handling bullying behavior and template letters for notifying a school about bullying.
The Disney Guest Experience team, also represented in their bright orange, supports cyberbullying prevention efforts in Disney’s online spaces. They shared an especially meaningful story about the team working with local law enforcement to ensure a young player got the help she needed.
Employees visiting the event further promoted kindness through hand-written phrases on their coordinating shirts: #Be Empathetic, #Be Kind and #Be Yourself were just a few.